Marketing Monday: Related Events

It's great to think of events where your book would fit right in... and in Violet on the Runway's case, that meant fashion events, preferably ones that involved teenagers. So in addition to a New York Fashion Week show (FORM), Violet on the Runway was in gift at "Fashion Prep," a Boston Fashion Week event for teenagers interested in fashion, held at the Boston Public Library.And last month, I was invited to Lord & Taylor in Stamford, Connecticut to help judge "Fashion in the Bag." To celebrate the launch of their new rebranded shopping bag, Lord & Taylor challenged students to construct wearable designs from the bags. Everyone did an amazing job--designs included evening gowns, sandals, hats, doggy carriers and even a bikini made out of the new white, sunrise orange and Lord & Taylor signature logo shopping bags. (See photo of one of the winners, Ashante Davis, top left.) L&T bought enough copies of Violet on the Runway so that each entrant got one--and I sat there signing 200. Fun! I met some fun, creative other judges (not to mention a talented group of students!), and the event got some press too: Connecticut Technical High School News The Wilton Villager The Stamford Times So, making yourself available for events is a good thing. Just another marketing idea...